New Wave Group

New Wave Company LogoNew Wave Company Logo
New Wave Group is a growth group that designs, acquires, and develops brands. To ensure risk diversification, the group markets its products in the promo market and the retail market.

Our brands are categorized into three operating segments: corporate, sports and leisure, and gifts and home furnishings.

The brands are distributed in both the promo market and the retail market in the US. On the US market we offer sports and leisure-wear brands such as Cutter & Buck, Ahead, Clique, Auclair, and Craft. In the gifts and home-furnishings segment, we offer the crystal brands Orrefors and Kosta Boda, both world-famous brands of extremely high quality and design.

Our greatest wish is to grow our US sales and create more jobs. We love and respect the US and are here to provide good products and service in our areas.

New Wave Group is a public company at Nasdaq Stockholm. Around 7% of its shares are held by US stakeholders, and we welcome more.

US states we’re located in:
  • Washington (Cutter & Buck Inc. apparel)
  • Massachusetts (Ahead LLC—headwear and apparel, Craft Sportswear LLC—performance sportswear, and Tournament Solutions Inc.—apparel and accessories)
  • New Jersey (Orrefors Kosta Boda LLC—crystal and art  glass)
  • New York (Gloves International Inc.—sports and dress gloves and winter attire).
Although headquartered in these states, all six companies have sales representatives serving all 50 states.

Company Website:
Man sitting downMan sitting down